<?xml version="1.0" encoding="UTF-8"?><!DOCTYPE article PUBLIC "-//NLM//DTD Journal Publishing DTD v2.0 20040830//EN" "journalpublishing.dtd"><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="2.0" xml:lang="en" article-type="research-article"><front><journal-meta><journal-id journal-id-type="nlm-ta">JMIR Serious Games</journal-id><journal-id journal-id-type="publisher-id">games</journal-id><journal-id journal-id-type="index">15</journal-id><journal-title>JMIR Serious Games</journal-title><abbrev-journal-title>JMIR Serious Games</abbrev-journal-title><issn pub-type="epub">2291-9279</issn><publisher><publisher-name>JMIR Publications</publisher-name><publisher-loc>Toronto, Canada</publisher-loc></publisher></journal-meta><article-meta><article-id pub-id-type="publisher-id">v13i1e73734</article-id><article-id pub-id-type="doi">10.2196/73734</article-id><article-categories><subj-group subj-group-type="heading"><subject>Original Paper</subject></subj-group></article-categories><title-group><article-title>Improvement of Game Users&#x2019; Depressive Symptoms via Behavioral Activation in a Massive Multiplayer Online Game: Randomized Controlled Trial</article-title></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name name-style="western"><surname>Yokotani</surname><given-names>Kenji</given-names></name><degrees>PhD</degrees><xref ref-type="aff" rid="aff1">1</xref><xref ref-type="aff" rid="aff2">2</xref></contrib><contrib contrib-type="author"><name name-style="western"><surname>Takano</surname><given-names>Masanori</given-names></name><degrees>PhD</degrees><xref ref-type="aff" rid="aff3">3</xref></contrib><contrib contrib-type="author"><name name-style="western"><surname>Abe</surname><given-names>Nobuhito</given-names></name><degrees>PhD</degrees><xref ref-type="aff" rid="aff4">4</xref></contrib><contrib contrib-type="author"><name name-style="western"><surname>Kato</surname><given-names>Takahiro A</given-names></name><degrees>MD, PhD</degrees><xref ref-type="aff" rid="aff5">5</xref></contrib></contrib-group><aff id="aff1"><institution>Graduate School of Technology, Industrial and Social Sciences, Tokushima University</institution><addr-line>Minamijosanjimacho 1-1</addr-line><addr-line>Tokushima</addr-line><country>Japan</country></aff><aff id="aff2"><institution>Department of Data Science, PsychoBit, Inc.</institution><addr-line>Kobe</addr-line><country>Japan</country></aff><aff id="aff3"><institution>Multidisciplinary Information Science Center, CyberAgent (Japan)</institution><addr-line>Tokyo</addr-line><country>Japan</country></aff><aff id="aff4"><institution>Institute for the Future of Human Society, Kyoto University</institution><addr-line>Kyoto</addr-line><country>Japan</country></aff><aff id="aff5"><institution>Department of Psychiatry, Hokkaido University Graduate School of Medicine</institution><addr-line>Sapporo</addr-line><country>Japan</country></aff><contrib-group><contrib contrib-type="editor"><name name-style="western"><surname>Coristine</surname><given-names>Andrew</given-names></name></contrib></contrib-group><contrib-group><contrib contrib-type="reviewer"><name name-style="western"><surname>Hives</surname><given-names>Benjamin A</given-names></name></contrib><contrib contrib-type="reviewer"><name name-style="western"><surname>Shin</surname><given-names>Hyemin</given-names></name></contrib></contrib-group><author-notes><corresp>Correspondence to Kenji Yokotani, PhD, Graduate School of Technology, Industrial and Social Sciences, Tokushima University, Minamijosanjimacho 1-1, Tokushima, 770-8502, Japan, 81 88-656-7000; <email>yokotanikenji@tokushima-u.ac.jp</email></corresp></author-notes><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>24</day><month>9</month><year>2025</year></pub-date><volume>13</volume><elocation-id>e73734</elocation-id><history><date date-type="received"><day>11</day><month>03</month><year>2025</year></date><date date-type="rev-recd"><day>05</day><month>08</month><year>2025</year></date><date date-type="accepted"><day>06</day><month>08</month><year>2025</year></date></history><copyright-statement>&#x00A9; Kenji Yokotani, Masanori Takano, Nobuhito Abe, Takahiro A Kato. Originally published in JMIR Serious Games (<ext-link ext-link-type="uri" xlink:href="https://games.jmir.org">https://games.jmir.org</ext-link>), 24.9.2025. </copyright-statement><copyright-year>2025</copyright-year><license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/"><p>This is an open-access article distributed under the terms of the Creative Commons Attribution License (<ext-link ext-link-type="uri" xlink:href="https://creativecommons.org/licenses/by/4.0/">https://creativecommons.org/licenses/by/4.0/</ext-link>), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Serious Games, is properly cited. The complete bibliographic information, a link to the original publication on <ext-link ext-link-type="uri" xlink:href="https://games.jmir.org">https://games.jmir.org</ext-link>, as well as this copyright and license information must be included.</p></license><self-uri xlink:type="simple" xlink:href="https://games.jmir.org/2025/1/e73734"/><abstract><sec><title>Background</title><p>Online games developed to improve mental health symptoms are reportedly effective among game users. However, it has not been verified whether massive multiplayer online games (MMOGs) developed for leisure purposes are effective in improving users&#x2019; mental health symptoms.</p></sec><sec><title>Objective</title><p>Based on 2 theoretical frameworks, this study examined whether MMOGs improve depression and social anxiety. First, behavioral activation theory posits that depressive symptoms improve through the repetition of reward-linked behaviors. Second, inhibitory learning theory suggests that exposure to social stimuli (eg, being the center of attention) previously perceived as threatening reduces fear responses over time.</p></sec><sec sec-type="methods"><title>Methods</title><p>Participants were Pigg Party users with at least 3 months of previous experience. Overall, 1105 participants were randomly assigned to either the experimental (n=548) or waitlist groups (n=557). Participants in the experimental group were instructed to ring a friend&#x2019;s room bell (an action that clearly draws attention) on weekdays and to customize their avatars on weekends. Those completing &#x2265;60% of the tasks received additional monthly rewards. The waitlist group received no interventions but was given random additional rewards. Both groups completed questionnaires on depression (Quick Inventory of Depressive Symptomatology) and social anxiety (Brief Liebowitz Social Anxiety Scale) at baseline, and again at 1, 2, and 3 months.</p></sec><sec sec-type="results"><title>Results</title><p>The experimental group showed a significantly higher frequency of bell ringing compared to that of the waitlist group (standardized mean difference [SMD]=0.13), whereas no significant difference was observed between the groups in avatar customization frequency. As predicted, the experimental group showed a significantly greater reduction in depressive symptoms, with a small effect size observed (SMD=&#x2013;0.12). However, no significant difference was determined between groups in social anxiety symptoms.</p></sec><sec sec-type="conclusions"><title>Conclusions</title><p>This study demonstrated that MMOGs, when combined with administrator-led interventions, can reduce users&#x2019; depressive symptoms, albeit with a small effect size. Further studies are needed to test the intervention effects on social anxiety symptoms in MMOGs, with improved exposure scenarios.</p></sec><sec><title>Trial Registration</title><p>OSF Registries osf.io/wdb9u; https://osf.io/wdb9u</p></sec></abstract><kwd-group><kwd>massive multiplayer online games</kwd><kwd>behavioral activation</kwd><kwd>exposure therapy</kwd><kwd>depression</kwd><kwd>social anxiety</kwd></kwd-group></article-meta></front><body><sec id="s1" sec-type="intro"><title>Introduction</title><p>Interventions using online games to improve the mental health symptoms of game users have been increasingly implemented in recent years [<xref ref-type="bibr" rid="ref1">1</xref>]. These online games reportedly improve depression [<xref ref-type="bibr" rid="ref2">2</xref>] and anxiety [<xref ref-type="bibr" rid="ref3">3</xref>] symptoms. Although most of these online games have been developed to improve mental health symptoms, massive multiplayer online games (MMOGs) developed for leisure purposes [<xref ref-type="bibr" rid="ref4">4</xref>] might have similar effects on depressive [<xref ref-type="bibr" rid="ref5">5</xref>] and anxiety symptoms [<xref ref-type="bibr" rid="ref6">6</xref>]. In fact, user networks within MMOGs represent sources of social support [<xref ref-type="bibr" rid="ref7">7</xref>], and gameplay experiences in MMOGs are associated with subjective well-being [<xref ref-type="bibr" rid="ref8">8</xref>].</p><p>We especially focused on the Pigg Party (<xref ref-type="fig" rid="figure1">Figure 1</xref>), a well-known MMOG in Japan, which has been linked to extensive mental health research. For instance, previous studies have shown that bipolar disorder [<xref ref-type="bibr" rid="ref9">9</xref>], depression [<xref ref-type="bibr" rid="ref10">10</xref>], and social anxiety symptoms [<xref ref-type="bibr" rid="ref11">11</xref>] can be estimated from user interactions in Pigg Party. These studies suggested that interaction logs in the Pigg Party contained indicators of mood and anxiety disorders. Moreover, online support within the Pigg Party had been reported to represent users&#x2019; social resources [<xref ref-type="bibr" rid="ref12">12</xref>], and these resources were suggested to reduce users&#x2019; risk of mental illness [<xref ref-type="bibr" rid="ref6">6</xref>]. Briefly, while user interactions in the Pigg Party may serve as indicators of mental illness, the support provided within the Pigg Party has the potential to mitigate those risks. Therefore, one randomized control trial in Pigg Party suggested that user interactions in the game may alleviate users&#x2019; depressive symptoms [<xref ref-type="bibr" rid="ref5">5</xref>]. However, the sample size for this trial was small, and the completion rate of the experimental task was not high. Therefore, this study will examine whether completing tasks that are easy to perform within the Pigg Party, with a sample size of over 1000 participants, contributes to the improvement of users&#x2019; depressive and anxiety symptoms.</p><fig position="float" id="figure1"><label>Figure 1.</label><caption><p>Players&#x2019; behavior in the Pigg Party. Each player has an avatar and a private room, both of which can be customized to visit the private rooms of other players. Permission must be obtained from the owner in advance to visit a private room. Translation of the figure. (a) &#x201C;I&#x2019;m going to enter the room.&#x201D; (b) &#x201C;Hi.&#x201D; (c) &#x201C;What anime do you watch? Tell me what you are into.&#x201D; (d) &#x201C;It&#x2019;s a bumper crop this season.&#x201D; (e) &#x201C;I want to know that too.&#x201D;</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig01.png"/></fig><p>This study used 2 theoretical frameworks. First is the behavioral activation of depressive symptoms [<xref ref-type="bibr" rid="ref13">13</xref>]. Individuals with depressive symptoms have difficulty learning the association between their behaviors and the rewards linked to them [<xref ref-type="bibr" rid="ref14">14</xref>], which makes it challenging for them to experience positive emotional states and facilitates the maintenance of these symptoms [<xref ref-type="bibr" rid="ref15">15</xref>]. By increasing behaviors associated with rewards, they can learn reward-associated behaviors, experience positive emotional states, and improve depressive symptoms [<xref ref-type="bibr" rid="ref16">16</xref>]. Meta-analysis of behavioral activation shows that activation of reward-associated behaviors improves depressive symptoms [<xref ref-type="bibr" rid="ref17">17</xref>]. Activation of reward-associated behaviors&#x2014;implemented through online games, such as webpage applications [<xref ref-type="bibr" rid="ref18">18</xref>], short message services [<xref ref-type="bibr" rid="ref19">19</xref>], and smartphone apps [<xref ref-type="bibr" rid="ref20">20</xref>]&#x2014;has demonstrated efficacy in improving depressive symptoms. Activation of reward-associated behaviors within online games also improved users&#x2019; depressive symptoms [<xref ref-type="bibr" rid="ref21">21</xref>]. Indeed, reciprocal reward relationships&#x2014;such as mutually exchanging &#x201C;likes&#x201D; in an MMOG&#x2014;can reduce depressive symptoms [<xref ref-type="bibr" rid="ref5">5</xref>]. These studies suggest that the activation of reward-associated behaviors in MMOGs improves the depressive symptoms of game users [<xref ref-type="bibr" rid="ref5">5</xref>].</p><p>Online games also improve the anxiety symptoms of game users [<xref ref-type="bibr" rid="ref3">3</xref>].</p><p>Inhibitory learning theory for anxiety symptoms serves as our second theoretical framework [<xref ref-type="bibr" rid="ref22">22</xref>]. According to this theory, repeated relearning&#x2014;where individuals who perceive specific stimuli (eg, being the focus of attention) as threatening reinterpret them as safe&#x2014;reduces the perceived danger of those stimuli [<xref ref-type="bibr" rid="ref23">23</xref>]. This theory is empirically supported by exposure therapy. Individuals with social anxiety symptoms tend to become anxious because they have learned to perceive social situations as dangerous stimuli [<xref ref-type="bibr" rid="ref24">24</xref>]. By repeatedly experiencing social situations with little danger, they learn to perceive such situations as safe stimuli, which in turn improves their anxiety symptoms [<xref ref-type="bibr" rid="ref25">25</xref>]. Their relearning of social situations has been confirmed in neuropsychological experiments [<xref ref-type="bibr" rid="ref26">26</xref>], and the effectiveness of exposure therapy in improving social anxiety symptoms has been widely demonstrated [<xref ref-type="bibr" rid="ref27">27</xref>]. Virtual reality exposure therapy, which constructs a virtual social community within online games and enables users to repeatedly experience social situations in the virtual community, has shown high intervention efficacy for social anxiety [<xref ref-type="bibr" rid="ref28">28</xref>]. Virtual reality exposure therapy has been demonstrated to be effective for social anxiety symptoms in children [<xref ref-type="bibr" rid="ref29">29</xref>], adolescents [<xref ref-type="bibr" rid="ref30">30</xref>], and adults [<xref ref-type="bibr" rid="ref31">31</xref>]; therefore, various virtual communities have been developed [<xref ref-type="bibr" rid="ref32">32</xref>]. These findings suggest that repetitive experience of virtual social situations improves the social anxiety of game users [<xref ref-type="bibr" rid="ref6">6</xref>].</p><p>In exposure therapy, it is essential to provide exposure scenarios in which participants experience fear [<xref ref-type="bibr" rid="ref33">33</xref>]. Individuals with social anxiety disorder fear situations in which they are the focus of attention by others [<xref ref-type="bibr" rid="ref34">34</xref>]; therefore, it is necessary to provide such attention-focused situations as the exposure scenarios. In a Pigg Party task where the player rings a bell in a friend&#x2019;s room, the player must first enter the room before ringing the bell. Upon entry, they become the focus of attention from people already in the room (<xref ref-type="fig" rid="figure1">Figure 1</xref>). Furthermore, when the bell is rung, the ringer is highlighted with an animation, drawing even more attention (<xref ref-type="fig" rid="figure2">Figure 2B</xref>). Thus, the bell-ringing task includes situations where the individual is noticed both upon entry and at ringing the bell, making it an appropriate exposure situation for individuals with social anxiety disorder. In fact, individuals with social anxiety disorder avoid attention even in the MMOG [<xref ref-type="bibr" rid="ref11">11</xref>], and the situation where they receive attention from others is set as the exposure scenario [<xref ref-type="bibr" rid="ref35">35</xref>].</p><fig position="float" id="figure2"><label>Figure 2.</label><caption><p>Process of entering another user&#x2019;s room and ringing the doorbell on the Pigg Party. (A) One user visits another user&#x2019;s room, (B) One user rings the doorbell of another user&#x2019;s room. (C) The owner of the room can see who rang the doorbell. 1: &#x201C;Pedal Room&#x201D; (where &#x201C;Pedal&#x201D; refers to a person&#x2019;s name); 2: &#x201C;Recent Events.&#x201D;</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig02.png"/></fig><p>Based on these studies, we created an experimental group in which game users repetitively experienced social situations in an MMOG. Specifically, in Pigg Party, users in the experimental group were prompted to engage in the behavior of ringing a doorbell in another user&#x2019;s private room as the exposure scenarios (<xref ref-type="fig" rid="figure2">Figure 2</xref>). In addition, users were prompted to regularly customize their own avatars (<xref ref-type="supplementary-material" rid="app1">Multimedia Appendix 1</xref>), enhancing self-identification with their avatars [<xref ref-type="bibr" rid="ref6">6</xref>,<xref ref-type="bibr" rid="ref36">36</xref>] and making social behavior in MMOG more analogous to social behavior in a physical community [<xref ref-type="bibr" rid="ref37">37</xref>]. These prompts enabled the experimental group to receive virtual reality exposure therapy in the Pigg Party. Furthermore, by providing monetary rewards for ringing the doorbell, the behavior of ringing the doorbell becomes a reward-associated behavior in an MMOG [<xref ref-type="bibr" rid="ref38">38</xref>]. In contrast, the waitlist group did not receive any intervention but did receive a random reward. As a result, the experimental group learned reward-associated behaviors, but the waitlist group did not. Thereby, only the experimental group received behavioral activation for reward-associated behaviors in the MMOG.</p><p>Our hypotheses are as follows: (1) according to behavioral activation on depressive symptoms [<xref ref-type="bibr" rid="ref13">13</xref>,<xref ref-type="bibr" rid="ref21">21</xref>], the experimental group would exhibit improvements in depressive symptoms compared to the waitlist group. (2) According to inhibitory learning theory on social anxiety symptoms [<xref ref-type="bibr" rid="ref28">28</xref>,<xref ref-type="bibr" rid="ref39">39</xref>], the experimental group would exhibit improvements in social anxiety, both within an MMOG and in the physical community, compared to that of the waitlist group. In addition, we examined whether Hypotheses 1 and 2 would be supported among individuals with depressive disorder and those with social anxiety disorder.</p></sec><sec id="s2" sec-type="methods"><title>Methods</title><sec id="s2-1"><title>Design</title><p>This study involved a single-site, randomized, parallel-group comparative trial (Trial Registration: wdb9u). The study protocol was approved by the ethics committee of the National University A in Japan. The detailed protocol for this experiment has been disclosed previously [<xref ref-type="bibr" rid="ref40">40</xref>].</p></sec><sec id="s2-2"><title>Participants</title><p>The participants of this study were users who had been using the Pigg Party before November 15, 2023. Pigg Party is a mobile game that can be played on Android and iPhone devices, but its development environment has not been disclosed. On December 5, 2023, the administrator of the Pigg Party emailed the users requesting their participation in the study. By December 15, 2023, 1331 users had expressed their willingness to participate, and then their eligibility for participation was assessed. As a result, 226 users were removed from the participants; among these, 175 users had withdrawn their consent to participate in the experiment, and after the recruitment period, 51 users requested to participate. Eligibility criteria required users to have played Pigg Party by November 15, 2023, and to understand Japanese. All users who completed the first questionnaire met both criteria.</p><p>The final sample consisted of 1105 Pigg Party users. Participants&#x2019; mean age was 23.68 (SD 10.44) years, ranging from 9 to 82 years. No exclusions were made based on participants&#x2019; age or severity of psychiatric symptoms. Baseline social anxiety symptoms were assessed using the Japanese version of the Brief Liebowitz Social Anxiety Scale (Brief LSAS-J) [<xref ref-type="bibr" rid="ref6">6</xref>,<xref ref-type="bibr" rid="ref41">41</xref>]. Because the Brief LSAS-J includes 14 items, whereas the original LSAS contains 24, raw scores were multiplied by 24/14 to ensure comparability with the full LSAS metric [<xref ref-type="bibr" rid="ref6">6</xref>,<xref ref-type="bibr" rid="ref41">41</xref>]. Applying the established clinical cut-off of 30 points [<xref ref-type="bibr" rid="ref42">42</xref>,<xref ref-type="bibr" rid="ref43">43</xref>] to the adjusted scores indicated that 944 individuals (944/1105, 85.4 %) met the threshold for social anxiety; thus, the majority of the sample can be classified within the social anxiety disorder spectrum (<xref ref-type="supplementary-material" rid="app2">Multimedia Appendix 2</xref>). To assess the depressive symptoms of participants, the Japanese version of the Quick Inventory of Depressive Symptomatology (QIDS-J) was used [<xref ref-type="bibr" rid="ref44">44</xref>,<xref ref-type="bibr" rid="ref45">45</xref>]. The QIDS-J is a 16-item questionnaire that uses a 4-point Likert scale, with higher scores indicating greater severity of depression. Applying the established clinical cut-off of 6 points [<xref ref-type="bibr" rid="ref46">46</xref>,<xref ref-type="bibr" rid="ref47">47</xref>] revealed that 677 individuals (677/1105, 61.2%) met the criterion for depression. Consequently, more than half of the present sample can be classified within the depressive disorder spectrum (<xref ref-type="supplementary-material" rid="app3">Multimedia Appendix 3</xref>).</p></sec><sec id="s2-3"><title>Randomization and Masking</title><p>A total of 1105 participants were randomly assigned to the experimental and waitlist groups in a 1:1 ratio (<xref ref-type="fig" rid="figure3">Figure 3</xref>). The Mersenne Twister method [<xref ref-type="bibr" rid="ref44">44</xref>], which is implemented by default in R, was used for the random assignment. As the participants&#x2019; Pigg Party tasks differed depending on the assigned group, assigned group masking was not implemented for the participants.</p><fig position="float" id="figure3"><label>Figure 3.</label><caption><p>Participant flow diagram.</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig03.png"/></fig></sec><sec id="s2-4"><title>Procedures</title><p>Participants completed questionnaires on demographic characteristics and outcome measures of mental health symptoms in the first wave (baseline, December 5&#x2010;15, 2023). In the second wave (January 16&#x2010;26, 2024), third wave (February 16&#x2010;26, 2025), and fourth wave (March 16&#x2010;26, 2025), they completed questionnaires solely on outcome measures of mental health symptoms. Participants who completed the questionnaires for the first and fourth waves within the designated period were provided with an Amazon gift voucher worth JPY 500 (US $3.39) or a Google Play gift voucher, whereas those who completed the questionnaires for the second and third waves within the designated period were provided with an Amazon gift voucher worth JPY 200 (US $1.36) or a Google Play gift voucher. Each questionnaire was available for 10 days, and the intervention lasted 30 days, with these periods alternating (<xref ref-type="supplementary-material" rid="app4">Multimedia Appendix 4</xref>).</p><p>The experimental group was prompted to visit another user&#x2019;s room once per day and ring the bell on weekdays (Monday through Friday, excluding public holidays; refer to <xref ref-type="fig" rid="figure2">Figure 2</xref> for the method of ringing the bell) during the 3-month experimental period (from December 16, 2023, to March 15, 2024). In addition, on weekends (Saturday and Sunday) or public holidays, they were prompted to customize their avatar once per day (<xref ref-type="supplementary-material" rid="app1">Multimedia Appendix 1</xref> for the method of customization). Participants who accomplished these tasks on at least 18 days (18/30, 60%) out of 30 days were awarded an additional bonus in the form of an Amazon or Google Play gift voucher worth JPY 500 (US $3.39). As the experimental period spanned three months, gift vouchers worth a maximum of JPY 1500 (US $10.24) were provided as additional bonuses per user. <xref ref-type="fig" rid="figure4">Figure 4</xref> shows the number of participants in the experimental group who received additional rewards.</p><fig position="float" id="figure4"><label>Figure 4.</label><caption><p>The number of participants who received additional rewards in the experimental and waitlist groups. The experimental group received additional rewards for completing 60% or more of the tasks, whereas the waitlist group received additional rewards through a lottery.</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig04.png"/></fig><p>In contrast, the waitlist group received no prompts during the experimental period. Within the waitlist group, 73% (412-415/557) of the users were randomly selected each month and were awarded an additional bonus of either Amazon or Google Play gift vouchers worth JPY 500 (US $3.39; <xref ref-type="fig" rid="figure4">Figure 4</xref>). One previous study on Pigg Party [<xref ref-type="bibr" rid="ref5">5</xref>] reported that 73% of participants in the experimental group continued the intervention (sending &#x201C;likes&#x201D; to other users on at least 18 of 30 d). Therefore, we assumed a similar proportion would receive rewards in the experimental group in the present study and offered the same proportion to the waitlist group. Since the experimental period lasted 3 months, gift vouchers worth a maximum of JPY 1500 (US $10.24) were provided as additional bonuses per user. <xref ref-type="fig" rid="figure4">Figure 4</xref> illustrates the number of participants in the waitlist group who received additional rewards.</p></sec><sec id="s2-5"><title>Outcome Measures</title><p>To assess depressive symptoms, the QIDS-J was used [<xref ref-type="bibr" rid="ref45">45</xref>,<xref ref-type="bibr" rid="ref46">46</xref>]. The QIDS-J is a 16-item questionnaire that uses a 4-point Likert scale, with higher scores indicating greater severity of depression. The Cronbach &#x03B1; coefficient for the QIDS-J at baseline was 0.86.</p><p>To assess social anxiety symptoms, the Brief LSAS-J was used [<xref ref-type="bibr" rid="ref6">6</xref>,<xref ref-type="bibr" rid="ref41">41</xref>]. The Brief LSAS-J can measure social anxiety symptoms in both virtual and physical communities. The term &#x201C;virtual community&#x201D; refers to the Pigg Party, whereas &#x201C;physical community&#x201D; denotes face-to-face interactions. Each version of the questionnaire comprises 14 items that assess anxiety symptoms and avoidance behaviors within the respective community. Details of the questionnaire are provided in <xref ref-type="supplementary-material" rid="app5">Multimedia Appendix 5</xref>. Higher scores on the Brief LSAS-J indicate greater severity of social anxiety symptoms in both virtual and physical communities. The Cronbach &#x03B1; coefficients for the Brief LSAS-J at baseline in virtual and physical communities were 0.95 and 0.97, respectively.</p></sec><sec id="s2-6"><title>Game Behavioral Logs for Manipulation Checks</title><p>To verify the frequency with which users rang the bell, it was measured monthly. Since the frequency of bell ringing is proportional to the number of friends and follows a power-law distribution (<xref ref-type="supplementary-material" rid="app6">Multimedia Appendix 6</xref>), the value was calculated by adding one and then applying a base 2 logarithmic transformation.</p><p>Similarly, to verify the frequency with which users changed their avatars&#x2019; clothing, it was measured monthly. As with the frequency of bell ringing, avatar customization frequency followed a power-law distribution (<xref ref-type="supplementary-material" rid="app7">Multimedia Appendix 7</xref>). The resulting frequencies were transformed by adding one and applying a base 2 logarithmic transformation.</p></sec><sec id="s2-7"><title>Statistical Analysis</title><p>The final number of participants required was 1043 (based on an estimate for the latent growth model with Cohen <italic>d</italic>=0.10, <italic>&#x03B1;</italic>=.05, <italic>&#x03B2;</italic>=.90) [<xref ref-type="bibr" rid="ref47">47</xref>,<xref ref-type="bibr" rid="ref48">48</xref>]. In latent growth model sample size estimation, priority is given to the number of participants in each group at the final time point, rather than to the total number of measurement points; thus, the number of time points does not influence the required sample size or statistical power [<xref ref-type="bibr" rid="ref49">49</xref>]. After recruiting 1105 participants, it was deemed that a sufficient sample size had been reached, and further recruitment was terminated.</p><p>Latent growth curve modeling (LGCM) was used in this study. The current structural equations of the LGCM accounted for the effect of gender, following a previous study [<xref ref-type="bibr" rid="ref50">50</xref>]. The equations are as follows:</p><disp-formula id="E1"> <label>(1)</label><mml:math id="eqn1"><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mrow><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mi>Y</mml:mi><mml:mo stretchy="false">[</mml:mo><mml:mi>i</mml:mi><mml:mi>t</mml:mi><mml:mo stretchy="false">]</mml:mo><mml:mo>=</mml:mo><mml:mi>B</mml:mi><mml:mn>0</mml:mn><mml:mo stretchy="false">[</mml:mo><mml:mi>i</mml:mi><mml:mo stretchy="false">]</mml:mo><mml:mo>+</mml:mo><mml:mi>B</mml:mi><mml:mn>1</mml:mn><mml:mo stretchy="false">[</mml:mo><mml:mi>i</mml:mi><mml:mo stretchy="false">]</mml:mo><mml:mi>F</mml:mi><mml:mo stretchy="false">[</mml:mo><mml:mi>t</mml:mi><mml:mo stretchy="false">]</mml:mo><mml:mo>+</mml:mo><mml:mi>E</mml:mi><mml:mn>2</mml:mn><mml:mo stretchy="false">[</mml:mo><mml:mi>i</mml:mi><mml:mi>t</mml:mi><mml:mo stretchy="false">]</mml:mo></mml:mstyle></mml:mrow></mml:mstyle></mml:math></disp-formula><disp-formula id="E2"> <label>(2)</label><mml:math id="eqn2"><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mrow><mml:mi>B</mml:mi><mml:mn>0</mml:mn><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>=</mml:mo><mml:mi>B</mml:mi><mml:mn>00</mml:mn><mml:mo>+</mml:mo><mml:mi>B</mml:mi><mml:mn>0</mml:mn><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi><mml:mo>&#x2217;</mml:mo><mml:mi>G</mml:mi><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>+</mml:mo><mml:mi>B</mml:mi><mml:mn>0</mml:mn><mml:mi>f</mml:mi><mml:mi>e</mml:mi><mml:mi>m</mml:mi><mml:mi>a</mml:mi><mml:mi>l</mml:mi><mml:mi>e</mml:mi><mml:mo>&#x2217;</mml:mo><mml:mi>G</mml:mi><mml:mi>f</mml:mi><mml:mi>e</mml:mi><mml:mi>m</mml:mi><mml:mi>a</mml:mi><mml:mi>l</mml:mi><mml:mi>e</mml:mi><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>+</mml:mo><mml:mi>E</mml:mi><mml:mn>0</mml:mn><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow></mml:mrow></mml:mstyle></mml:math></disp-formula><disp-formula id="E3"> <label>(3)</label><mml:math id="eqn3"><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mrow><mml:mi>B</mml:mi><mml:mn>1</mml:mn><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>=</mml:mo><mml:mi>B</mml:mi><mml:mn>10</mml:mn><mml:mo>+</mml:mo><mml:mi>B</mml:mi><mml:mn>1</mml:mn><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi><mml:mo>&#x2217;</mml:mo><mml:mi>G</mml:mi><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>+</mml:mo><mml:mi>B</mml:mi><mml:mn>1</mml:mn><mml:mi>f</mml:mi><mml:mi>e</mml:mi><mml:mi>m</mml:mi><mml:mi>a</mml:mi><mml:mi>l</mml:mi><mml:mi>e</mml:mi><mml:mo>&#x2217;</mml:mo><mml:mi>G</mml:mi><mml:mi>f</mml:mi><mml:mi>e</mml:mi><mml:mi>m</mml:mi><mml:mi>a</mml:mi><mml:mi>l</mml:mi><mml:mi>e</mml:mi><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow><mml:mo>+</mml:mo><mml:mi>E</mml:mi><mml:mn>1</mml:mn><mml:mrow><mml:mo>[</mml:mo><mml:mi>i</mml:mi><mml:mo>]</mml:mo></mml:mrow></mml:mrow></mml:mstyle></mml:math></disp-formula><p>Where Y[it] represents the outcome measures (depressive symptoms, social anxiety symptoms) at time t for participant <inline-formula><mml:math id="ieqn1"><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mrow><mml:mi>i</mml:mi></mml:mrow></mml:mstyle></mml:math></inline-formula>. B0[i] and B1[i] are the intercept and slope contributing to Y[it] for participant i. E2[it] is the error contributing to Y[it] at time t for participant <inline-formula><mml:math id="ieqn2"><mml:mstyle displaystyle="true" scriptlevel="0"><mml:mrow><mml:mi>i</mml:mi></mml:mrow></mml:mstyle></mml:math></inline-formula> . In line with previous studies [<xref ref-type="bibr" rid="ref51">51</xref>], F[t] is obtained by logarithmically transforming the time of 4t weeks after adding 1. Specifically, for 4<italic>t</italic>=0, 4, 8, and 12 weeks, F[t] corresponds to 0.000, 1.000, 1.585, and 2.000, respectively. Improvement in psychiatric symptoms tends to follow a pattern in which there is a rapid improvement at the initial stage, followed by a gradually diminishing but sustained effect over time [<xref ref-type="bibr" rid="ref52">52</xref>]. This pattern approximates the graph of a logarithmic function with a base&#x003E;1 (ie, large initial change followed by a decelerated rate of change). Accordingly, many LGCMs for psychiatric symptoms use log-transformed time variables [<xref ref-type="bibr" rid="ref53">53</xref>], and this study follows that convention.</p><p>The intercept B0[i] is influenced by B00, B0exp, B0female, and E0, which represent the intercept for the intercept, the intercept effect of the experimental group, the intercept effect of the female group, and the intercept effects of individuals, respectively. Gexp[i] is a group variable indicating whether participant i belongs to the experimental group (1 if yes, 0 if no). Similarly, Gfemale[i] is another group variable indicating the sex of the participant (1 for females, 0 for no females).</p><p>The slope B1[i] is influenced by B10, B1exp, B1female, and E1, which represent the intercept for the slope, slope effect of the experimental group, slope effect of the female group, and slope effect of individuals, respectively. B1exp represents the time-variant effects of the experimental group on the outcome measure Y[it]. Hence, this effect represents the intervention effects of the experimental group on the outcome measures. The intervention effects were analyzed using 95% CI and Wald tests. The Widely Applicable Bayesian Information Criterion (WAIC) and Leave-One-Out cross-validation (LOO) were used as indicators of the model&#x2019;s overall fit.</p><p>To estimate the intervention&#x2019;s effect size, the standardized mean difference (SMD) was calculated using the following formula, which is identical to Cohen <italic>d</italic> and widely used [<xref ref-type="bibr" rid="ref54">54</xref>].</p><disp-formula id="E4"> <label>(4)</label><mml:math id="eqn4"><mml:mfrac><mml:mrow><mml:mfenced separators="|"><mml:mrow><mml:msub><mml:mrow><mml:mi>W</mml:mi><mml:mi>a</mml:mi><mml:mi>v</mml:mi><mml:mi>e</mml:mi><mml:mn>4</mml:mn></mml:mrow><mml:mrow><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi></mml:mrow></mml:msub><mml:mo>&#x2212;</mml:mo><mml:msub><mml:mrow><mml:mi>W</mml:mi><mml:mi>a</mml:mi><mml:mi>v</mml:mi><mml:mi>e</mml:mi><mml:mn>1</mml:mn></mml:mrow><mml:mrow><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi></mml:mrow></mml:msub></mml:mrow></mml:mfenced><mml:mo>&#x2212;</mml:mo><mml:mfenced separators="|"><mml:mrow><mml:msub><mml:mrow><mml:mi>W</mml:mi><mml:mi>a</mml:mi><mml:mi>v</mml:mi><mml:mi>e</mml:mi><mml:mn>4</mml:mn></mml:mrow><mml:mrow><mml:mi>w</mml:mi><mml:mi>a</mml:mi><mml:mi>i</mml:mi><mml:mi>t</mml:mi></mml:mrow></mml:msub><mml:mo>&#x2212;</mml:mo><mml:msub><mml:mrow><mml:mi>W</mml:mi><mml:mi>a</mml:mi><mml:mi>v</mml:mi><mml:mi>e</mml:mi><mml:mn>1</mml:mn></mml:mrow><mml:mrow><mml:mi>w</mml:mi><mml:mi>a</mml:mi><mml:mi>i</mml:mi><mml:mi>t</mml:mi></mml:mrow></mml:msub></mml:mrow></mml:mfenced></mml:mrow><mml:mrow><mml:msqrt><mml:mfrac><mml:mrow><mml:mfenced separators="|"><mml:mrow><mml:msub><mml:mrow><mml:mi>n</mml:mi></mml:mrow><mml:mrow><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi></mml:mrow></mml:msub><mml:mo>&#x2212;</mml:mo><mml:mn>1</mml:mn></mml:mrow></mml:mfenced><mml:msubsup><mml:mrow><mml:mi>&#x03C3;</mml:mi></mml:mrow><mml:mrow><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi></mml:mrow><mml:mrow><mml:mn>2</mml:mn></mml:mrow></mml:msubsup><mml:mo>+</mml:mo><mml:mfenced separators="|"><mml:mrow><mml:msub><mml:mrow><mml:mi>n</mml:mi></mml:mrow><mml:mrow><mml:mi>w</mml:mi><mml:mi>a</mml:mi><mml:mi>i</mml:mi><mml:mi>t</mml:mi></mml:mrow></mml:msub><mml:mo>&#x2212;</mml:mo><mml:mn>1</mml:mn></mml:mrow></mml:mfenced><mml:msubsup><mml:mrow><mml:mi>&#x03C3;</mml:mi></mml:mrow><mml:mrow><mml:mi>w</mml:mi><mml:mi>a</mml:mi><mml:mi>i</mml:mi><mml:mi>t</mml:mi></mml:mrow><mml:mrow><mml:mn>2</mml:mn></mml:mrow></mml:msubsup></mml:mrow><mml:mrow><mml:msub><mml:mrow><mml:mi>n</mml:mi></mml:mrow><mml:mrow><mml:mi>e</mml:mi><mml:mi>x</mml:mi><mml:mi>p</mml:mi></mml:mrow></mml:msub><mml:mo>+</mml:mo><mml:msub><mml:mrow><mml:mi>n</mml:mi></mml:mrow><mml:mrow><mml:mi>w</mml:mi><mml:mi>a</mml:mi><mml:mi>t</mml:mi></mml:mrow></mml:msub><mml:mo>&#x2212;</mml:mo><mml:mn>2</mml:mn></mml:mrow></mml:mfrac></mml:msqrt></mml:mrow></mml:mfrac></mml:math></disp-formula><p>Where Wave4exp and Wave1exp represent average outcome measure at waves 4 and 1 in the experimental group. Wave4wait and Wave1wait represent average outcome measure at waves 4 and 1 in the waitlist group. The nexp and nwait represent the number of participants in the experiment and waitlist groups, respectively. The &#x03C3;exp is the standard deviation of the difference between outcome measure waves 4 and 1 in the experimental group. Similarly, &#x03C3;wait is the SD of the difference between outcome measure waves 4 and 1 in the waitlist group.</p><p>In accordance with clinical trial guidelines [<xref ref-type="bibr" rid="ref55">55</xref>], intention-to-treat analyses were performed. Full Information Maximum Likelihood (FIML) was used to handle missing data [<xref ref-type="bibr" rid="ref56">56</xref>], as it is commonly used for estimating missing data in clinical trials [<xref ref-type="bibr" rid="ref50">50</xref>]. During the FIML procedure, 0.0001 was added to the diagonal matrix to ensure that the covariance matrix remained positive. In addition, instead of an inverse matrix, a pseudo-inverse matrix was used to manage errors when the inverse matrix did not exist. The initial values were set as the mean of each variable, and the optimization process was accelerated using the Limited-memory Broyden-Fletcher-Goldfarb-Shanno algorithm-bound optimization approach [<xref ref-type="bibr" rid="ref57">57</xref>].</p><p>An independent-samples <italic>t</italic> test was conducted to compare the experimental and waitlist groups at baseline, with Cohen <italic>d</italic> reported as the effect size. Pearson&#x2019;s correlation coefficient was used for correlation analyses. A <italic>P</italic> value of &#x003C;.05 was considered statistically significant.</p></sec><sec id="s2-8"><title>Ethical Considerations</title><p>This study was approved by the ethics committee of the National University A in Japan as of December 1, 2023 (registration number 301). Informed consent was obtained from all the participants in this study. All procedures were conducted in accordance with the revised 1964 Helsinki Declaration and its later amendments, or comparable ethical standards. The participants&#x2019; data were anonymized. Participants received either an Amazon or Google Play gift card as compensation for completing the questionnaires. The amounts were as follows in JPY (where JPY 150 is equivalent to around US $1): JPY 500 (US $3.39) for the first round, JPY 200 (US $1.36) for the second, JPY 200 (US $1.36) for the third, and JPY 500 (US $3.39) for the fourth. In addition, during the intervention phase, participants received a JPY 500 (US $3.39) bonus for each of the first 3 rounds. Thus, participants received a minimum of JPY 500 (US $3.39) and a maximum of JPY 2900 (US $19.80) for their participation in the experiment. No personally identifiable information appears in the data, figures, or tables of this study.</p></sec></sec><sec id="s3" sec-type="results"><title>Results</title><sec id="s3-1"><title>Comparison of Demographic and Outcome Variables at Baseline Between the Experimental and Waitlist Groups</title><p>Before hypothesis testing, the demographic and outcome variables at the baseline of the experimental and waitlist groups were compared. In the experimental group, the proportion of females was significantly lower than that in the waitlist group (<xref ref-type="table" rid="table1">Table 1</xref>). The phi coefficient was 0.06, indicating a smaller-than-small effect (small=0.10); however, no significant differences were observed in other demographic variables, such as age, educational status, and employment status (<xref ref-type="table" rid="table1">Table 1</xref>). Further, no significant differences were found when comparing depressive, virtual social anxiety, and real-life social anxiety symptoms at baseline survey (<xref ref-type="table" rid="table1">Table 1</xref>). These results indicate that, aside from the proportion of females, the experimental and waitlist groups were evenly distributed.</p><table-wrap id="t1" position="float"><label>Table 1.</label><caption><p>Comparison of demographic and outcome variables at baseline between the experimental and waitlist groups. .</p></caption><table id="table1" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom"/><td align="left" valign="bottom">Experimental group (n=548)</td><td align="left" valign="bottom">Waitlist group (n=557)</td><td align="left" valign="top" colspan="5">Statistics</td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"><italic>t</italic> test (<italic>df</italic>)</td><td align="left" valign="top">Chi-square (<italic>df</italic>)</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top">Cohen d</td><td align="left" valign="top">&#x03C6;</td></tr><tr><td align="left" valign="top">Age (years), mean (SD)</td><td align="left" valign="top">24.151 (10.528)</td><td align="left" valign="top">23.226 (10.347)</td><td align="left" valign="top">&#x2013;1.473 (1101.7)</td><td align="left" valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table1fn1">a</xref></sup></td><td align="left" valign="top">.141</td><td align="left" valign="top">0.089</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top">Female, n (%)</td><td align="left" valign="top">394 (0.719)</td><td align="left" valign="top">432 (0.776)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">4.394 (1)</td><td align="left" valign="top">.036<sup><xref ref-type="table-fn" rid="table1fn2">b</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.063</td></tr><tr><td align="left" valign="top">Retired, n (%)</td><td align="left" valign="top">1 (0.002)</td><td align="left" valign="top">0 (0)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0 (1)</td><td align="left" valign="top">.993</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.000</td></tr><tr><td align="left" valign="top">Homemaker, n (%)</td><td align="left" valign="top">53 (0.097)</td><td align="left" valign="top">49 (0.088)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.159 (1)</td><td align="left" valign="top">.691</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.012</td></tr><tr><td align="left" valign="top">Employed, n (%)</td><td align="left" valign="top">203 (0.37)</td><td align="left" valign="top">186 (0.334)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">1.458 (1)</td><td align="left" valign="top">.227</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.036</td></tr><tr><td align="left" valign="top">On leave from studies or work, n (%)</td><td align="left" valign="top">22 (0.04)</td><td align="left" valign="top">26 (0.047)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.148 (1)</td><td align="left" valign="top">.700</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.012</td></tr><tr><td align="left" valign="top">Student, n (%)</td><td align="left" valign="top">244 (0.445)</td><td align="left" valign="top">277 (0.497)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">2.798 (1)</td><td align="left" valign="top">.094</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.050</td></tr><tr><td align="left" valign="top">Unpaid family worker, n (%)</td><td align="left" valign="top">29 (0.053)</td><td align="left" valign="top">24 (0.043)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.389 (1)</td><td align="left" valign="top">.533</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.019</td></tr><tr><td align="left" valign="top">Preparing for university entrance or employment, n (%)</td><td align="left" valign="top">8 (0.015)</td><td align="left" valign="top">13 (0.023)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.712 (1)</td><td align="left" valign="top">.399</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.025</td></tr><tr><td align="left" valign="top">Unemployed, n (%)</td><td align="left" valign="top">46 (0.084)</td><td align="left" valign="top">46 (0.083)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0 (1)</td><td align="left" valign="top">&#x003E;.99</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.000</td></tr><tr><td align="left" valign="top">On long-term vacation, n (%)</td><td align="left" valign="top">15 (0.027)</td><td align="left" valign="top">17 (0.031)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.018 (1)</td><td align="left" valign="top">.894</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.004</td></tr><tr><td align="left" valign="top">Not falling under any of the above categories, n (%)</td><td align="left" valign="top">12 (0.022)</td><td align="left" valign="top">22 (0.039)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">2.309 (1)</td><td align="left" valign="top">.129</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">0.046</td></tr><tr><td align="left" valign="top">Outcome variables at baseline</td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top">Depressive symptoms, mean (SD)</td><td align="left" valign="top">8.78 (6.06)</td><td align="left" valign="top">8.1 (5.99)</td><td align="left" valign="top">&#x2013;1.903 (1103)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">.057</td><td align="left" valign="top">0.114</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top">Social anxiety symptoms in virtual, mean (SD)</td><td align="left" valign="top">28.95 (18.97)</td><td align="left" valign="top">28.39 (19.07)</td><td align="left" valign="top">&#x2013;0.486 (1103)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">.627</td><td align="left" valign="top">0.029</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top">Social anxiety symptoms in physical, mean (SD)</td><td align="left" valign="top">46.81 (23.49)</td><td align="left" valign="top">45.66 (23.22)</td><td align="left" valign="top">&#x2013;0.817 (1103)</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">.414</td><td align="left" valign="top">0.049</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table1fn1"><p><sup>a</sup>Not applicable.</p></fn><fn id="table1fn2"><p><sup>b</sup><italic>P</italic>&#x003C;.05.</p></fn></table-wrap-foot></table-wrap></sec><sec id="s3-2"><title>Verification of the Experimental Manipulation</title><p>In addition, we confirmed that the manipulation applied to the experimental group was conducted appropriately. The experimental group exhibited a significantly higher number of bell-ringing behaviors than the waitlist group (<xref ref-type="table" rid="table2">Table 2</xref>). The effect size was 0.13, confirming a small effect (<xref ref-type="table" rid="table2">Table 2</xref>). <xref ref-type="fig" rid="figure5">Figure 5</xref> also shows that although there was almost no difference in the number of bell-ringing behaviors during the first wave (baseline), the experimental group exhibited a higher number of bell-ringing behaviors during the second, third, and fourth waves. In contrast, no significant difference was observed in the frequency of avatar customization between the experimental and waitlist groups (<xref ref-type="table" rid="table2">Table 2</xref>). Because the prompt for ringing the bell occurred on weekdays (5/7 d) and the prompt for customization occurred on weekends (2/7 d), the frequency of prompts may have influenced the experimental manipulation. These results indicate that the prompt for ringing the bell on the MMOG in the experimental group was sufficiently implemented, whereas the prompt for customizing the avatar was not.</p><table-wrap id="t2" position="float"><label>Table 2.</label><caption><p>Intention-to-treat analysis of latent growth curve modeling of online game behaviors in the overall sample. The Gelman-Rubin statistic (rhat) for all coefficients was 1.0.</p></caption><table id="table2" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom"/><td align="left" valign="bottom"/><td align="left" valign="bottom" colspan="5">Intervention effect</td><td align="left" valign="bottom" colspan="2">Baseline (Wave1)</td><td align="left" valign="bottom" colspan="2">Wave 2</td><td align="left" valign="bottom" colspan="2">Wave 3</td><td align="left" valign="bottom" colspan="2">Wave 4</td><td align="left" valign="bottom">SMD<sup><xref ref-type="table-fn" rid="table2fn1">a</xref></sup></td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top">&#x03B2;</td><td align="left" valign="top">95% LL<sup><xref ref-type="table-fn" rid="table2fn2">b</xref></sup></td><td align="left" valign="top">95% UL<sup><xref ref-type="table-fn" rid="table2fn3">c</xref></sup></td><td align="left" valign="top">Wald</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top" colspan="2">mean (SD)</td><td align="left" valign="top" colspan="2">mean (SD)</td><td align="left" valign="top" colspan="2">mean (SD)</td><td align="left" valign="top" colspan="2">mean (SD)</td><td align="left" valign="top"/></tr><tr><td align="left" valign="top" colspan="16">The number of bells rang (LOG2)<sup><xref ref-type="table-fn" rid="table2fn4">d</xref></sup></td></tr><tr><td align="left" valign="top"/><td align="left" valign="top">Experiment</td><td align="left" valign="top">0.195</td><td align="left" valign="top">0.031</td><td align="left" valign="top">0.36</td><td align="left" valign="top">2.321</td><td align="left" valign="top">0.020</td><td align="left" valign="top" colspan="2">8.07 (2.56)</td><td align="left" valign="top" colspan="2">7.93 (2.4)</td><td align="left" valign="top" colspan="2">7.29 (2.89)</td><td align="left" valign="top" colspan="2">6.65 (2.97)</td><td align="left" valign="top">0.13</td></tr><tr><td align="left" valign="top"/><td align="left" valign="top">Waitlist</td><td align="left" valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table2fn5">e</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top" colspan="2">8.15 (2.42)</td><td align="left" valign="top" colspan="2">7.8 (2.4)</td><td align="left" valign="top" colspan="2">6.99 (3.01)</td><td align="left" valign="top" colspan="2">6.35 (3.17)</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top" colspan="16">The number of avatar customizations (LOG2)<sup><xref ref-type="table-fn" rid="table2fn6">f</xref></sup></td></tr><tr><td align="left" valign="top"/><td align="left" valign="top">Experiment</td><td align="left" valign="top">0.069</td><td align="left" valign="top">-0.065</td><td align="left" valign="top">0.197</td><td align="left" valign="top">1.03</td><td align="left" valign="top">0.303</td><td align="left" valign="top" colspan="2">7.71 (1.67)</td><td align="left" valign="top" colspan="2">7.56 (1.92)</td><td align="left" valign="top" colspan="2">6.5 (2.12)</td><td align="left" valign="top" colspan="2">6.13 (2.29)</td><td align="left" valign="top">0.07</td></tr><tr><td align="left" valign="top"/><td align="left" valign="top">Waitlist</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top" colspan="2">7.65 (1.7)</td><td align="left" valign="top" colspan="2">7.48 (1.9)</td><td align="left" valign="top" colspan="2">6.39 (2.05)</td><td align="left" valign="top" colspan="2">5.9 (2.37)</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table2fn1"><p><sup>a</sup>SMD: standardized mean difference.</p></fn><fn id="table2fn2"><p><sup>b</sup>LL: lower limit.</p></fn><fn id="table2fn3"><p><sup>c</sup>UL: upper limit.</p></fn><fn id="table2fn4"><p><sup>d</sup>Widely Applicable Bayesian Information Criterion (WAIC) -8376.6 leave-one-out (LOO) -8544.8.</p></fn><fn id="table2fn5"><p><sup>e</sup>Not applicable.</p></fn><fn id="table2fn6"><p><sup>f</sup>WAIC -7392.2, LOO -7523.4.</p></fn></table-wrap-foot></table-wrap><fig position="float" id="figure5"><label>Figure 5.</label><caption><p>Comparison of the number of times a friend&#x2019;s house bell was rung in a virtual space between the experimental and waitlist groups (LOG2). The shaded area around the line represents the 95% confidence interval. As the y-axis values of 8, 7, and 6 are plotted on a base-2 logarithmic scale, they correspond to actual bell ring counts of 256, 128, and 64, respectively.</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig05.png"/></fig></sec><sec id="s3-3"><title>Examination of the Intervention Effects on Depressive Symptoms</title><p>We compared depressive symptoms between the experimental and waitlist groups. The experimental group exhibited a significantly greater improvement in depressive symptoms compared to the waitlist group (<xref ref-type="table" rid="table3">Table 3</xref>). The effect size was &#x2212;0.12, indicating a small effect (<xref ref-type="table" rid="table3">Table 3</xref>). <xref ref-type="fig" rid="figure6">Figure 6</xref> further illustrates that the experimental group demonstrated a consistent improvement in depressive symptoms. These findings support hypothesis 1.</p><fig position="float" id="figure6"><label>Figure 6.</label><caption><p>Comparison of depressive symptoms between experimental and waitlist groups. The shaded area around the line represents the 95% CI.</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig06.png"/></fig><table-wrap id="t3" position="float"><label>Table 3.</label><caption><p>Intention-to-treat analysis of latent growth curve modeling of depressive symptoms in the overall sample<sup><xref ref-type="table-fn" rid="table3fn1">a</xref></sup>. The Gelman&#x2013;Rubin statistic (rhat) for all coefficients was 1.0.</p></caption><table id="table3" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom">Depressive symptoms</td><td align="left" valign="bottom" colspan="5">Intervention effect</td><td align="left" valign="bottom">Baseline (Wave 1), mean (SD)</td><td align="left" valign="bottom">Wave 2, mean (SD)</td><td align="left" valign="bottom">Wave 3, mean (SD)</td><td align="left" valign="bottom">Wave 4, mean (SD)</td><td align="left" valign="bottom">SMD<sup><xref ref-type="table-fn" rid="table3fn2">b</xref></sup></td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top">B</td><td align="left" valign="top">95% LL<sup><xref ref-type="table-fn" rid="table3fn3">c</xref></sup></td><td align="left" valign="top">95% UL<sup><xref ref-type="table-fn" rid="table3fn4">d</xref></sup></td><td align="left" valign="top">Wald</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="left" valign="top">&#x2013;0.319</td><td align="left" valign="top">&#x2013;0.543</td><td align="left" valign="top">&#x2013;0.08</td><td align="left" valign="top">&#x2013;2.703</td><td align="left" valign="top">.007<sup><xref ref-type="table-fn" rid="table3fn5">e</xref></sup></td><td align="left" valign="top">8.78 (6.06)</td><td align="left" valign="top">8.51 (5.78)</td><td align="left" valign="top">7.93 (5.63)</td><td align="left" valign="top">7.45 (5.66)</td><td align="left" valign="top">&#x2013;0.12</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="left" valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table3fn6">f</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">8.1 (5.99)</td><td align="left" valign="top">8.29 (5.81)</td><td align="left" valign="top">8.11 (6.02)</td><td align="left" valign="top">7.24 (5.8)</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table3fn1"><p><sup>a</sup>Widely Applicable Bayesian Information Criterion (WAIC) -10658.7, leave-one-out (LOO) -10801.2.</p></fn><fn id="table3fn2"><p><sup>b</sup>SMD: Standardized Mean Difference. </p></fn><fn id="table3fn3"><p><sup>c</sup>LL: lower limit.</p></fn><fn id="table3fn4"><p><sup>d</sup>UL: upper limit.</p></fn><fn id="table3fn5"><p><sup>e</sup><italic>P</italic>&#x003C;.01. </p></fn><fn id="table3fn6"><p><sup>f</sup>Not applicable.</p></fn></table-wrap-foot></table-wrap><p>In addition, we tested hypothesis 1 among participants with depressive disorder only (n=677; QIDS-J &#x2265;6). As presented in <xref ref-type="table" rid="table4">Table 4</xref>, when restricting the sample to individuals with depressive disorder, no significant difference in depressive symptoms was observed between the experimental and waitlist control groups. This finding suggests that, although behavioral activation delivered via an online game may reduce depressive symptoms in the overall sample, its disorder-specific effectiveness among individuals with depressive disorder may be limited.</p><table-wrap id="t4" position="float"><label>Table 4.</label><caption><p>Intention-to-treat analysis of latent growth curve modeling of depressive symptoms in individuals with depressive disorder<sup><xref ref-type="table-fn" rid="table4fn1">a</xref></sup>. The Gelman&#x2013;Rubin statistic (rhat) for all coefficients was 1.0. The number of participants in the experiment and waitlist groups was 346 and 331, respectively.</p></caption><table id="table4" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom">Depressive symptoms<sup><xref ref-type="table-fn" rid="table4fn1">a</xref></sup></td><td align="left" valign="bottom" colspan="5">Intervention effect</td><td align="left" valign="bottom">Baseline (Wave 1), mean (SD)</td><td align="left" valign="bottom">Wave 2, mean (SD)</td><td align="left" valign="bottom">Wave 3, mean (SD)</td><td align="left" valign="bottom">Wave 4, mean (SD)</td><td align="left" valign="bottom">SMD<sup><xref ref-type="table-fn" rid="table4fn2">b</xref></sup></td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top">B</td><td align="left" valign="top">95% LL<sup><xref ref-type="table-fn" rid="table4fn3">c</xref></sup></td><td align="left" valign="top">95% UL<sup><xref ref-type="table-fn" rid="table4fn4">d</xref></sup></td><td align="left" valign="top">Wald</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="left" valign="top">&#x2013;0.28</td><td align="left" valign="top">&#x2013;0.61</td><td align="left" valign="top">0.04</td><td align="left" valign="top">&#x2013;1.64</td><td align="left" valign="top">.10</td><td align="left" valign="top">12.27 (4.86)</td><td align="left" valign="top">11.31 (5.29)</td><td align="left" valign="top">10.53 (5.25)</td><td align="left" valign="top">9.86 (5.53)</td><td align="left" valign="top">&#x2013;0.08</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="left" valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table4fn5">e</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">11.90 (4.75)</td><td align="left" valign="top">11.09 (5.37)</td><td align="left" valign="top">10.96 (5.74)</td><td align="left" valign="top">9.83 (5.75)</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table4fn1"><p><sup>a</sup>Widely Applicable Bayesian Information Criterion (WAIC) -6716.6, leave-one-out (LOO) -6799.8.</p></fn><fn id="table4fn2"><p><sup>b</sup>SMD: standardized mean difference.</p></fn><fn id="table4fn3"><p><sup>c</sup>LL: lower limit.</p></fn><fn id="table4fn4"><p><sup>d</sup>UL: upper limit.</p></fn><fn id="table4fn5"><p><sup>e</sup>Not applicable.</p></fn></table-wrap-foot></table-wrap></sec><sec id="s3-4"><title>Examination of the Intervention Effects on Social Anxiety Symptoms</title><p>We compared social anxiety symptoms between the experimental and waitlist groups. No significant difference was observed between the experimental and waitlist groups regarding social anxiety in either virtual or physical communities (<xref ref-type="table" rid="table5">Table 5</xref>). Thus, these results did not support hypothesis 2.</p><table-wrap id="t5" position="float"><label>Table 5.</label><caption><p>Intention-to-treat analysis of latent growth curve modeling of social anxiety symptoms in the overall sample. The Gelman&#x2013;Rubin statistics (rhat) for all coefficients was 1.0.</p></caption><table id="table5" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom"/><td align="left" valign="bottom" colspan="5">Intervention effect</td><td align="left" valign="bottom">Baseline (Wave 1), mean (SD)</td><td align="left" valign="bottom">Wave 2, mean (SD)</td><td align="left" valign="bottom">Wave 3, mean (SD)</td><td align="left" valign="bottom">Wave 4, mean (SD)</td><td align="left" valign="bottom">SMD<sup><xref ref-type="table-fn" rid="table5fn1">a</xref></sup></td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top">&#x03B2;</td><td align="char" char="." valign="top">95% LL<sup><xref ref-type="table-fn" rid="table5fn2">b</xref></sup></td><td align="char" char="." valign="top">95% UL<sup><xref ref-type="table-fn" rid="table5fn3">c</xref></sup></td><td align="left" valign="top">Wald</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top" colspan="11">Social anxiety symptoms in virtual communities<sup><xref ref-type="table-fn" rid="table5fn4">d</xref>,<xref ref-type="table-fn" rid="table5fn5">e</xref></sup></td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="char" char="." valign="top">0.666</td><td align="char" char="." valign="top">&#x2013;0.109</td><td align="char" char="." valign="top">1.48</td><td align="char" char="." valign="top">1.649</td><td align="char" char="." valign="top">.099</td><td align="char" char="." valign="top">28.95 (18.97)</td><td align="char" char="." valign="top">31.89 (17.85)</td><td align="char" char="." valign="top">31.87 (17.64)</td><td align="char" char="." valign="top">31.96 (18.4)</td><td align="char" char="." valign="top">0.11</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="char" char="." valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table5fn6">f</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="char" char="." valign="top">28.39 (19.07)</td><td align="char" char="." valign="top">31.12 (18.04)</td><td align="char" char="." valign="top">30.79 (17.87)</td><td align="char" char="." valign="top">29.79 (18.92)</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top" colspan="11">Social anxiety symptoms in physical communities<sup><xref ref-type="table-fn" rid="table5fn7">g</xref></sup></td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="char" char="." valign="top">0.319</td><td align="char" char="." valign="top">&#x2013;0.534</td><td align="char" char="." valign="top">1.095</td><td align="char" char="." valign="top">0.771</td><td align="char" char="." valign="top">.441</td><td align="char" char="." valign="top">46.81 (23.49)</td><td align="char" char="." valign="top">48.93 (21.21)</td><td align="char" char="." valign="top">47.79 (20.41)</td><td align="char" char="." valign="top">47.61 (20.53)</td><td align="char" char="." valign="top">0.06</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="char" char="." valign="top">45.66 (23.22)</td><td align="char" char="." valign="top">46.24 (21.3)</td><td align="char" char="." valign="top">46.07 (20.51)</td><td align="char" char="." valign="top">45.54 (21.16)</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table5fn1"><p><sup>a</sup>SMD: Standardized Mean Difference.</p></fn><fn id="table5fn2"><p><sup>b</sup>LL: lower limit.</p></fn><fn id="table5fn3"><p><sup>c</sup>UL: upper limit.</p></fn><fn id="table5fn4"><p><sup>d</sup>Widely Applicable Bayesian Information Criterion (WAIC) -15995.2, leave-one-out (LOO) -16147.0.</p></fn><fn id="table5fn5"><p><sup>e</sup>LOO -16467.5.</p></fn><fn id="table5fn6"><p><sup>f</sup>Not applicable.</p></fn><fn id="table5fn7"><p><sup>g</sup>WAIC -16332.1.</p></fn></table-wrap-foot></table-wrap><p>We likewise tested hypothesis 2 among participants with social anxiety disorder only (n=944; Modified LSAS-J&#x2265;30). As presented in <xref ref-type="table" rid="table6">Table 6</xref>, even when restricting the sample to individuals with social anxiety disorder, no statistically significant difference in social anxiety symptoms was observed between the experimental and waitlist control groups. This result suggests that the effectiveness of online game&#x2013;based exposure therapy may be limited, irrespective of the severity level of social anxiety symptoms.</p><table-wrap id="t6" position="float"><label>Table 6.</label><caption><p>Intention-to-treat analysis of latent growth curve modeling of social anxiety symptoms in individuals with social anxiety disorders<sup><xref ref-type="table-fn" rid="table6fn1">a</xref></sup><sup>,</sup><sup><xref ref-type="table-fn" rid="table6fn2">b</xref></sup>. The Gelman&#x2013;Rubin statistics (rhat) for all coefficients was 1.0. The number of participants in the experiment and waitlist groups was 470 and 474, respectively.</p></caption><table id="table6" frame="hsides" rules="groups"><thead><tr><td align="left" valign="bottom"/><td align="left" valign="bottom" colspan="5">Intervention effect</td><td align="left" valign="bottom">Baseline (Wave 1), mean (SD)</td><td align="left" valign="bottom">Wave 2, mean (SD)</td><td align="left" valign="bottom">Wave 3, mean (SD)</td><td align="left" valign="bottom">Wave 4, mean (SD)</td><td align="left" valign="bottom">SMD<sup><xref ref-type="table-fn" rid="table6fn3">c</xref></sup></td></tr></thead><tbody><tr><td align="left" valign="top"/><td align="left" valign="top">B</td><td align="left" valign="top">95% LL<sup><xref ref-type="table-fn" rid="table6fn4">d</xref></sup></td><td align="left" valign="top">95% UL<sup><xref ref-type="table-fn" rid="table6fn5">e</xref></sup></td><td align="left" valign="top">Wald</td><td align="left" valign="top"><italic>P</italic> value</td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top" colspan="3">Social anxiety symptoms in virtual communities<sup><xref ref-type="table-fn" rid="table6fn1">a</xref></sup></td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="left" valign="top">0.82</td><td align="left" valign="top">&#x2013;0.05</td><td align="left" valign="top">1.68</td><td align="left" valign="top">1.83</td><td align="left" valign="top">.07</td><td align="left" valign="top">32.17 (18.02)</td><td align="left" valign="top">34.85 (17.05)</td><td align="left" valign="top">34.80 (16.80)</td><td align="left" valign="top">34.93 (17.59)</td><td align="left" valign="top">0.13</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="left" valign="top">&#x2014;<sup><xref ref-type="table-fn" rid="table6fn6">f</xref></sup></td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">32.07 (17.87)</td><td align="left" valign="top">33.97 (16.92)</td><td align="left" valign="top">33.68 (16.75)</td><td align="left" valign="top">32.97 (18.00)</td><td align="left" valign="top">&#x2014;</td></tr><tr><td align="left" valign="top" colspan="4">Social anxiety symptoms in physical communities<sup><xref ref-type="table-fn" rid="table6fn2">b</xref></sup></td><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/><td align="left" valign="top"/></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Experiment</td><td align="left" valign="top">0.27</td><td align="left" valign="top">&#x2013;0.61</td><td align="left" valign="top">1.12</td><td align="left" valign="top">0.61</td><td align="left" valign="top">.54</td><td align="left" valign="top">53.37 (18.31)</td><td align="left" valign="top">53.75 (18.12)</td><td align="left" valign="top">52.58 (17.22)</td><td align="left" valign="top">52.35 (17.50)</td><td align="left" valign="top">0.04</td></tr><tr><td align="left" valign="top"><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content><named-content content-type="indent">&#x00A0;&#x00A0;&#x00A0;&#x00A0;</named-content>Waitlist</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">&#x2014;</td><td align="left" valign="top">52.38 (18.00)</td><td align="left" valign="top">51.36 (17.83)</td><td align="left" valign="top">50.84 (17.43)</td><td align="left" valign="top">50.73 (17.92)</td><td align="left" valign="top">&#x2014;</td></tr></tbody></table><table-wrap-foot><fn id="table6fn1"><p><sup>a</sup>Widely Applicable Bayesian Information Criterion (WAIC) -13643.1, leave-one-out (LOO) -13778.3.</p></fn><fn id="table6fn2"><p><sup>b</sup>WAIC -13775.6, LOO -13895.1.</p></fn><fn id="table6fn3"><p><sup>c</sup>SMD: standardized mean difference.</p></fn><fn id="table6fn4"><p><sup>d</sup> LL: lower limit.</p></fn><fn id="table6fn5"><p><sup>e</sup>UL: upper limit.</p></fn><fn id="table6fn6"><p><sup>f</sup>Not applicable.</p></fn></table-wrap-foot></table-wrap></sec><sec id="s3-5"><title>Association Between Online Game Behaviors and Depressive Symptoms</title><p>The association between online game behaviors and depressive symptoms was examined through correlation analysis. In <xref ref-type="fig" rid="figure7">Figure 7</xref>, Diff_Dep represents the value obtained by subtracting depressive symptoms at wave 1 from those at wave 4. That is, a more negative value indicates improvement during the intervention period. Similarly, Diff_bell_countLOG2 is the difference in bell-ringing frequency (log2-transformed) between wave 4 and wave 1, and Diff_customl_countLOG2 is the difference in avatar customization frequency (log2-transformed) between the same waves. In addition, total reward indicates the number of bonus rewards received, ranging from 0 to 3.</p><fig position="float" id="figure7"><label>Figure 7.</label><caption><p>Correlation matrix among depressive symptoms, social anxiety, and online game behaviors. The upper half is the correlation coefficient for the experimental group, and the lower half is the correlation coefficient for the waitlist group. Diff indicates the change score calculated by subtracting the baseline value from the follow-up value; Dep denotes depression; SA denotes social anxiety; Bell indicates the number of times the bell was rung; Custom refers to the number of times the avatar&#x2019;s clothing was customized; and Log2 denotes that the data were log-transformed using base 2.*<italic>P</italic>&#x003C;.05, **<italic>P</italic>&#x003C;.01.</p></caption><graphic alt-version="no" mimetype="image" position="float" xlink:type="simple" xlink:href="games_v13i1e73734_fig07.png"/></fig><p>The upper and lower halves of <xref ref-type="fig" rid="figure7">Figure 7</xref> showed correlation matrices for the experimental and waitlist groups, respectively. No significant correlations were observed between online game behaviors and depressive symptoms in either group.</p></sec><sec id="s3-6"><title>Association Between Online Game Behaviors and Social Anxiety Symptoms</title><p>The association between online game behaviors and social anxiety symptoms was examined through correlation analysis. In <xref ref-type="fig" rid="figure7">Figure 7</xref>, Diff_SA_V represents the difference in virtual-community social anxiety symptoms in the Pigg Party between waves 4 and 1. Similarly, Diff_SA_P represents the difference in physical-community social anxiety symptoms between those waves. A more negative value indicates greater improvement during the intervention.</p><p>In the experimental group, a higher frequency of bell ringing was associated with a reduction in social anxiety symptoms (<italic>r</italic>=&#x2013;0.10). Likewise, a higher frequency of avatar customization was associated with a reduction in virtual social anxiety symptoms (<italic>r</italic>=&#x2013;0.11). Even in the waitlist group, a higher frequency of avatar customization was associated with a reduction in physical-community social anxiety symptoms (<italic>r</italic>=&#x2013;0.09). Higher frequencies of receiving additional bonuses were also associated with greater improvement in virtual social anxiety symptoms (<italic>r</italic>=&#x2013;0.09). However, the effect sizes of these correlation coefficients were all below the threshold for a small effect (0.2), and consistent results were not observed between the experimental and waitlist groups; therefore, these findings should be interpreted with caution.</p></sec></sec><sec id="s4" sec-type="discussion"><title>Discussion</title><sec id="s4-1"><title>Principal Results</title><p>This study investigated whether mental health symptoms can be improved through interventions on MMOGs by conducting a clinical trial with over 1000 participants. Consistent with previous findings [<xref ref-type="bibr" rid="ref2">2</xref>,<xref ref-type="bibr" rid="ref5">5</xref>], our results confirm that depressive symptoms can be alleviated through interventions on MMOGs. Given the large user base of MMOGs, such interventions may significantly contribute to reducing depressive symptoms on a broad scale [<xref ref-type="bibr" rid="ref1">1</xref>]. Additionally, since the intervention was integrated as part of the in-game tasks, users could potentially experience an improvement in depressive symptoms while enjoying the game. Previous studies have used specific applications to improve depressive symptoms, which imposed a certain burden on users in terms of the intervention [<xref ref-type="bibr" rid="ref18">18</xref>-<xref ref-type="bibr" rid="ref21">21</xref>]. In contrast, since the participants in this study engaged with an MMOG interface they were already familiar with, the burden on users was minimal. This suggests that MMOG-based interventions could serve as an effective and accessible approach to alleviate depressive symptoms without imposing additional burden [<xref ref-type="bibr" rid="ref11">11</xref>].</p><p>Although depressive symptoms in the experimental group improved significantly, no significant correlation was observed between bell-ringing behaviors and depressive symptoms, unlike the results reported in face-to-face behavioral activation studies [<xref ref-type="bibr" rid="ref13">13</xref>-<xref ref-type="bibr" rid="ref16">16</xref>]. This finding implies that bell-ringing behaviors may act merely as triggers, whereas other in-game activities&#x2014;such as mutual visits or increased time spent chatting&#x2014;could have contributed to the improvement of depressive symptoms [<xref ref-type="bibr" rid="ref5">5</xref>].</p><p>Furthermore, contrary to previous studies [<xref ref-type="bibr" rid="ref24">24</xref>-<xref ref-type="bibr" rid="ref27">27</xref>,<xref ref-type="bibr" rid="ref39">39</xref>], this study did not find evidence supporting an improvement in social anxiety symptoms. One possible explanation is the insufficient frequency of avatar customization in this study. Research suggests that if users do not customize their avatars frequently enough, they may struggle to identify with their avatars [<xref ref-type="bibr" rid="ref36">36</xref>]. When users fail to fully customize their avatars, the discrepancy between in-game behaviors and real-life behaviors may increase [<xref ref-type="bibr" rid="ref58">58</xref>], potentially explaining why the experimental group did not experience significant reductions in social anxiety symptoms [<xref ref-type="bibr" rid="ref37">37</xref>]. Therefore, the participants in the experimental group may also have found it difficult to identify with their avatars [<xref ref-type="bibr" rid="ref6">6</xref>], which consequently made it challenging to achieve the full effects of exposure therapy [<xref ref-type="bibr" rid="ref28">28</xref>-<xref ref-type="bibr" rid="ref30">30</xref>]. Moreover, in the experimental group, some participants may have intentionally rung bells when no one was present to avoid being noticed by others. In such cases, exposure to attention-focused situations may not have been effectively implemented. It is necessary to provide exposure situations that are difficult to avoid.</p></sec><sec id="s4-2"><title>Future Work</title><p>Although this study did not identify specific in-game behaviors related to depressive symptoms, future studies could let users self-select enjoyable in-game activities, followed by an examination of whether such activities contribute to improvement in depressive symptoms [<xref ref-type="bibr" rid="ref5">5</xref>]. Identifying these specific in-game behaviors is crucial for implementing behavioral activation in MMOGs [<xref ref-type="bibr" rid="ref17">17</xref>]. Although the effect size was small, greater avatar customization was associated with reduced social anxiety in both MMOGs and physical communities, suggesting that promoting avatar customization may still offer benefits. To uniformly increase avatar customization frequency, it may be effective to limit interventions to new users, for whom previous customization frequency is zero. This condition may enhance the observable intervention effects. Future studies should explicitly test whether increasing avatar customization frequency reduces social anxiety symptoms.</p></sec><sec id="s4-3"><title>Limitations</title><p>This study had 7 limitations. First, despite the random assignment of participants, the experimental group had a significantly lower proportion of females compared to the waitlist group. The gender imbalance may have influenced the results. Second, the platform was limited to Pigg Party [<xref ref-type="bibr" rid="ref59">59</xref>]. Given that immersion is a key factor in exposure therapy [<xref ref-type="bibr" rid="ref32">32</xref>], further research is needed to determine whether the finding can be replicated in MMOGs with a virtual reality headset. Third, it was suggested that randomly distributed rewards contributed to a reduction in virtual social anxiety symptoms in the waitlist group only. Moreover, this effect was insufficiently controlled. Fourth, it is also possible that the generally low baseline scores for depressive symptoms led to insufficient observable intervention effects. Fifth, because this study did not include indicators beyond symptom severity&#x2014;such as quality of life&#x2014;clinical implications cannot be fully inferred. Sixth, associations between specific gaming behaviors and depressive symptoms were not confirmed, and the mechanism for improvement of depressive symptoms in MMOGs could not be explained. Seventh, this study included participants across a broad age range, which precluded classification into a single age cohort. Future studies should be conducted with narrower and clearly defined age groups.</p></sec><sec id="s4-4"><title>Conclusions</title><p>This study, with a randomized controlled trial with over 1000 participants, highlights the potential of MMOG-based interventions to alleviate depressive symptoms. Notably, the MMOG used in this study was developed for leisure purposes rather than for therapeutic purposes [<xref ref-type="bibr" rid="ref59">59</xref>]. This suggests that users experienced improvements in depressive symptoms while enjoying a leisure activity [<xref ref-type="bibr" rid="ref4">4</xref>]. Using MMOGs to improve mental health may help prevent depressive symptoms in various individuals by providing an accessible interface through online games [<xref ref-type="bibr" rid="ref3">3</xref>,<xref ref-type="bibr" rid="ref11">11</xref>].</p></sec></sec></body><back><ack><p>This study was funded by a grant from CyberAgent, Inc. (akblab-0005) and KAKENHI (23K22365). Funding statement Kenji Yokotani received funding from CyberAgent, Inc (grant akblab-0005). CyberAgent, Inc, primarily provided financial support for the present study and imposed no restrictions on the publication of its academic findings. Furthermore, CyberAgent, Inc, does not impose constraints on the experimental design unless such constraints would result in substantial disadvantages for Pigg Party users. ChatGPT-4o was used for translating Japanese text into English. However, the translated text has been substantially revised and supplemented by the authors and an English editor after thorough content verification.</p></ack><notes><sec><title>Data Availability</title><p>The data cannot be shared publicly, even in anonymized form, due to the privacy policy of CyberAgent, Inc., which prohibits the disclosure of users&#x2019; personal information. CyberAgent, Inc, provides access to the data only to researchers and only within the scope of the informed consent obtained from participants.</p></sec></notes><fn-group><fn fn-type="con"><p>KY: Conceptualization, Methodology, Formal analysis, Writing &#x2013; original draft preparation, Writing &#x2013; review and editing, Funding acquisition, Project administration</p><p>MT: Conceptualization, Data Curation, Investigation, Funding acquisition</p><p>NA: Conceptualization, Writing &#x2013; review and editing</p><p>TK: Conceptualization</p><p>All authors have read and agreed to the published version of the manuscript.</p></fn><fn fn-type="conflict"><p>KY was funded by CyberAgent, Inc. MT was an employee of CyberAgent, Inc. 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KB"/></supplementary-material><supplementary-material id="app2"><label>Multimedia Appendix 2</label><p>Percentage of participants with social anxiety disorder at baseline.</p><media xlink:href="games_v13i1e73734_app2.docx" xlink:title="DOCX File, 45 KB"/></supplementary-material><supplementary-material id="app3"><label>Multimedia Appendix 3</label><p>Percentage of participants with depressive disorder at baseline.</p><media xlink:href="games_v13i1e73734_app3.docx" xlink:title="DOCX File, 37 KB"/></supplementary-material><supplementary-material id="app4"><label>Multimedia Appendix 4</label><p>Timetable of Questionnaire Response Period and Intervention Period.</p><media xlink:href="games_v13i1e73734_app4.docx" xlink:title="DOCX File, 22 KB"/></supplementary-material><supplementary-material id="app5"><label>Multimedia Appendix 5</label><p>Brief Liebowitz Social Anxiety Scale in the Japanese version.</p><media xlink:href="games_v13i1e73734_app5.docx" xlink:title="DOCX File, 21 KB"/></supplementary-material><supplementary-material id="app6"><label>Multimedia Appendix 6</label><p>Frequency distribution of bell ringing events at baseline: comparison between original and log-transformed data.</p><media xlink:href="games_v13i1e73734_app6.docx" xlink:title="DOCX File, 67 KB"/></supplementary-material><supplementary-material id="app7"><label>Multimedia Appendix 7</label><p>Frequency distribution of avatar customization at baseline: comparison between original and log-transformed data.</p><media xlink:href="games_v13i1e73734_app7.docx" xlink:title="DOCX File, 66 KB"/></supplementary-material><supplementary-material id="app8"><label>Checklist 1</label><p>CONSORT checklist.</p><media xlink:href="games_v13i1e73734_app8.pdf" xlink:title="PDF File, 1295 KB"/></supplementary-material></app-group></back></article>