@Article{info:doi/10.2196/39587,
author="Huang, Hong
and Yu, Han
and Li, Wanwan",
title="Assessing the Importance of Content Versus Design for Successful Crowdfunding of Health Education Games: Online Survey Study",
journal="JMIR Serious Games",
year="2024",
month="Feb",
day="27",
volume="12",
pages="e39587",
keywords="game-based learning; rubrics; Kickstarter; learning game campaign; collaboration; user perception; design; health; learning; gaming; game; evaluation; organization; user; engagement; skill; feedback; assessment; analysis; correlation; crowdfunding; support",
abstract="Background: Health education games make health-related tasks enjoyable and interactive, thereby encouraging user participation. Entrepreneurs and health educators can leverage online crowdfunding platforms, such as Kickstarter, to transform their innovative ideas into funded projects. Objective: This research focuses on health education game initiatives on Kickstarter. Through an online user survey, it aims to understand user perceptions and evaluate the significance of 8 distinct components that may influence the success of such crowdfunding initiatives. Methods: A total of 75 participants evaluated games using 8 dimensions: game rules, learning objectives, narrative, content organization, motivation, interactivity, skill building, and assessment and feedback. The survey data were analyzed using descriptive statistical analysis, exploratory factor analysis, the Wilcoxon-Mann-Whitney test, and multivariate analysis. Results: Exploratory data analysis showed that, among the 8 dimensions, skill building, content organization, and interactivity were the top-ranking dimensions most closely associated with crowdfunding health education game. The 8 dimensions can be grouped into 3 categories from the exploratory factor analysis: game content--, instruction-, and game design--related components. Further statistical analysis confirmed the correlation between these dimensions with the successful crowdfunding of health education games. Conclusions: This empirical analysis identified critical factors for game proposal design that can increase the likelihood of securing crowdfunding support. ",
issn="2291-9279",
doi="10.2196/39587",
url="https://games.jmir.org/2024/1/e39587",
url="https://doi.org/10.2196/39587"
}