%0 Journal Article
%@ 2291-9279
%I 
%V 12
%N 
%P e39587
%T Assessing the Importance of Content Versus Design for Successful Crowdfunding of Health Education Games: Online Survey Study
%A Huang,Hong
%A Yu,Han
%A Li,Wanwan
%K game-based learning
%K rubrics
%K Kickstarter
%K learning game campaign
%K collaboration
%K user perception
%K design
%K health
%K learning
%K gaming
%K game
%K evaluation
%K organization
%K user
%K engagement
%K skill
%K feedback
%K assessment
%K analysis
%K correlation
%K crowdfunding
%K support
%D 2024
%7 27.2.2024
%9 
%J JMIR Serious Games
%G English
%X Background: Health education games make health-related tasks enjoyable and interactive, thereby encouraging user participation. Entrepreneurs and health educators can leverage online crowdfunding platforms, such as Kickstarter, to transform their innovative ideas into funded projects. Objective: This research focuses on health education game initiatives on Kickstarter. Through an online user survey, it aims to understand user perceptions and evaluate the significance of 8 distinct components that may influence the success of such crowdfunding initiatives. Methods: A total of 75 participants evaluated games using 8 dimensions: game rules, learning objectives, narrative, content organization, motivation, interactivity, skill building, and assessment and feedback. The survey data were analyzed using descriptive statistical analysis, exploratory factor analysis, the Wilcoxon-Mann-Whitney test, and multivariate analysis. Results: Exploratory data analysis showed that, among the 8 dimensions, skill building, content organization, and interactivity were the top-ranking dimensions most closely associated with crowdfunding health education game. The 8 dimensions can be grouped into 3 categories from the exploratory factor analysis: game content–, instruction-, and game design–related components. Further statistical analysis confirmed the correlation between these dimensions with the successful crowdfunding of health education games. Conclusions: This empirical analysis identified critical factors for game proposal design that can increase the likelihood of securing crowdfunding support. 
%R 10.2196/39587
%U https://games.jmir.org/2024/1/e39587
%U https://doi.org/10.2196/39587