TY  - JOUR
AU  - Huang, Hong
AU  - Yu, Han
AU  - Li, Wanwan
PY  - 2024
DA  - 2024/2/27
TI  - Assessing the Importance of Content Versus Design for Successful Crowdfunding of Health Education Games: Online Survey Study
JO  - JMIR Serious Games
SP  - e39587
VL  - 12
KW  - game-based learning
KW  - rubrics
KW  - Kickstarter
KW  - learning game campaign
KW  - collaboration
KW  - user perception
KW  - design
KW  - health
KW  - learning
KW  - gaming
KW  - game
KW  - evaluation
KW  - organization
KW  - user
KW  - engagement
KW  - skill
KW  - feedback
KW  - assessment
KW  - analysis
KW  - correlation
KW  - crowdfunding
KW  - support
AB  - Background: Health education games make health-related tasks enjoyable and interactive, thereby encouraging user participation. Entrepreneurs and health educators can leverage online crowdfunding platforms, such as Kickstarter, to transform their innovative ideas into funded projects. Objective: This research focuses on health education game initiatives on Kickstarter. Through an online user survey, it aims to understand user perceptions and evaluate the significance of 8 distinct components that may influence the success of such crowdfunding initiatives. Methods: A total of 75 participants evaluated games using 8 dimensions: game rules, learning objectives, narrative, content organization, motivation, interactivity, skill building, and assessment and feedback. The survey data were analyzed using descriptive statistical analysis, exploratory factor analysis, the Wilcoxon-Mann-Whitney test, and multivariate analysis. Results: Exploratory data analysis showed that, among the 8 dimensions, skill building, content organization, and interactivity were the top-ranking dimensions most closely associated with crowdfunding health education game. The 8 dimensions can be grouped into 3 categories from the exploratory factor analysis: game content–, instruction-, and game design–related components. Further statistical analysis confirmed the correlation between these dimensions with the successful crowdfunding of health education games. Conclusions: This empirical analysis identified critical factors for game proposal design that can increase the likelihood of securing crowdfunding support. 
SN  - 2291-9279
UR  - https://games.jmir.org/2024/1/e39587
UR  - https://doi.org/10.2196/39587
DO  - 10.2196/39587
ID  - info:doi/10.2196/39587
ER  -