Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study

Abdulrahman Abdulla El-Hilly   ^{1 *} , BSc (Hons) ;   Sheeraz Syed Iqbal   ^{1 *} , BSc (Hons) ;   Maroof Ahmed   ^{1 *} , BSc (Hons) ;   Yusuf Sherwani   ^{1 *} , BSc (Hons) ;   Mohammed Muntasir   ^{1 *} , BSc (Hons) ;   Sarim Siddiqui   ^{1 *} , BSc (Hons) ;   Zaid Al-Fagih   ^{1 *} , BSc (Hons) ;   Omar Usmani   ² , MB BS,PhD,FHEA,FRCP ;   Andreas B Eisingerich   ³ , BSc (Hons), PhD, MPhil

¹ Faculty of Medicine, Department of Medicine, Imperial College London, London, United Kingdom

² Airway Disease, National Heart and Lung Institute, Imperial College London & Royal Brompton Hospital, London, United Kingdom

³ Imperial College Business School, Imperial College London, London, United Kingdom

*these authors contributed equally