Is Gamification the New Panacea for Health Behavioral Changes? Implications for the Health and Life Insurance Industry

Abbas Salami   ¹ , PhD ;   Tasos Papastylianou   ^{1, 2} , MBChB, DPhil ;   Marvellous Adeoye   ¹ , MSc ;   John Ronayne   ³ , PhD ;   Honor Bixby   ⁴ , PhD ;   Robert S Stawski   ⁵ , PhD ;   Bernard Fromson   ³ , MBBS, MRes ;   Matt Doltis   ³ , BSc ;   Osama Mahmoud   ^{6, 7} , PhD, SFHEA ;   Mariachiara Di Cesare   ¹ , PhD

¹ Institute of Public Health and Wellbeing, University of Essex, Colchester, United Kingdom

² School of Computer Science and Electronic Engineering, University of Essex, Colchester, United Kingdom

³ YuLife, London, United Kingdom

⁴ School of Health and Medical Sciences, City St George's, University of London, London, United Kingdom

⁵ Emma Eccles Jones College of Education and Human Services, Utah State University, Utah, UT, United States

⁶ School of Mathematics, Statistics and Actuarial Science, University of Essex, Colchester, United Kingdom

⁷ Department of Applied Statistics, Helwan University, Cairo, Egypt