This paper is in the following e-collection/theme issue:

Gamification (129) Quality of Games (18) Games and Gamification for Health (657) Serious Games for Health and Medicine (692)

Published on in Vol 11 (2023)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/35756, first published .
Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments

Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments

Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments

Authors of this article:

Yanhe Li1 Author Orcid Image ;   Yanchen Li2 Author Orcid Image ;   Xiu Zhou3 Author Orcid Image ;   Kunshu Ma4 Author Orcid Image
Article Authors Cited by (1) Tweetations (2) Metrics

Journals

  1. Lopes J, Silva L, Massano-Cardoso I, Galhardo A. Running Towards a Better Brand Attitude: How Gamification in Nike Run Club Can Help?. Journal of the Knowledge Economy 2024 View