Published on in Vol 11 (2023)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/35756, first published
.
![Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments](https://asset.jmir.pub/assets/7290a20fed3f46798d4d33743093f899.png 480w,https://asset.jmir.pub/assets/7290a20fed3f46798d4d33743093f899.png 960w,https://asset.jmir.pub/assets/7290a20fed3f46798d4d33743093f899.png 1920w,https://asset.jmir.pub/assets/7290a20fed3f46798d4d33743093f899.png 2500w)
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